6.29.2012

Sneak Peek Fridays

Here is your list of open houses scheduled for this Canada Day long weekend in the Dovercourt-Wallace-Emerson-Junction neighbourhoods.

For more information on any of these homes, shoot me an email (oleksaka@gmail.com) and I'll be more then happy to send you the complete listing and answer any questions you may have.

Also if you would like neighbourhood stats emailed to you on a monthly basis for the Dovercourt-Wallace-Emerson-Junction neighbourhoods, please go to http://www.torontoweststats.com/ to get yourself on the list!

Hope everyone has a fun and safe long weekend!

Saturday June 30, 2012:

40 Westmoreland Suite 3 $849,900
1:00pm-5:00pm
MLS# W2401760

12 Abbott Ave $829,000
2:00pm-4:00pm
MLS# W2395722

510 St. Clarens $649,000
1:00pm-4:00pm
MLS# W2404619

371 Wallace Ave Suite #26 $525,000
2:00pm-4:00pm
MLS# W2393761

20 Elsie Lane Suite #218 $449,900
2:00pm-4:00pm
MLS# W2397206

Sunday July 1, 2012:

40 Westmoreland Suite 3 $849,900
1:00pm-5:00pm
MLS# W2401760

12 Abbott Ave $829,000
2:00pm-4:00pm
MLS# W2395722

510 St. Clarens $649,000
1:00pm-4:00pm
MLS# W2404619

16 Jerome St $649,000
2:00pm-4:00pm
MLS# W2396377

371 Wallace Ave Suite #26 $525,000
2:00pm-4:00pm
MLS# W2393761

371 Wallace Ave Suite #1 $289,000
2:00pm-4:00pm
MLS# W2382744

20 Elsie Lane Suite #218 $449,900
2:00pm-4:00pm
MLS# W2397206

Happy house hunting!

Aleks

Agent Reboot Summary


This Wednesday was a fun filled day of sharing and learning at Agent Reboot presented by Inman Next . I was blogging live from my Iphone, gotta love technology! In case you missed the posts, here are the links to all 4. Keep in mind that these tips can be applied to any brand, business, website and blog.

Click on any of these for the actual blog post.

Free Tools From Google presented by Chris Smith
Content Strategy presented by Tracy Weir
Using Social Media:
  • Sphere of Influence presented by Jim Marks
  • 12 Things You're Not Doing On Facebook presented by Chris Smith
Avoiding A Social Media Disaster presented by Jimmy Mackin

Hope you learn as much as I did.

Have a great long weekend!

Aleks

6.27.2012

Avoiding A Social Media Disaster

ZMOT (zero moment of truth)

-Everyone has a voice online through various social media outlets, good or bad
-Social mention, use it! if your name is mentioned anywhere online (good or bad), you will be notified via email
-google alerts, set up alerts for key words and phrases

By the time we turn 18 we will be exposed to 20 million marketing messages and grow insensitive to ads because of it. Too much selling!

Using email to grow our brand and business:

-stop using templates
-be consistent
-the message is very important, send a message that is designed to start a conversation, shouldn't be selling related

Well that's it for me today. Hope you liked my live blogging. Let me know what you think!

Presented by Jimmy Mackin, Founder, MLSApp.com & Frugyl, follow Jimmy on Twitter @jimmymackin

Aleks

Agent Reboot-Using Social Media

I'm back from lunch with a full belly! Next seminar focuses on using social media to expand your brand and business. Here it is:

Where does the bulk of your business come from?

Sphere of influence, now how do you get people in it?

-relationship building
-need to constantly stay in people's faces, meaningful conversations are key
-with social media we get to talk to clients about what they want to talk about and what they are interested in
-get clients off line (phone) and get them online
-ask your clients if they want to be friends on Facebook and send them the request within 12 hours, how can they say no to that!

Presented by Jim Marks, President & Internet Anthropologist, Virtual Results, follow Jim on Twitter @jimmarks

12 things you're not doing on Facebook
-pimp out your cover picture
-not asking the right questions
-tagging people in pictures, they pull people to your stuff
-understand the power of your Facebook search, it's not just for searching people
-make homeowner groups on Facebook and ask people to join, discuss the trials and tribulations of owning
-use the subscribe button, different then friend requests and more powerful
-add interest lists
-whoever likes your page, send them a private message thanking them
-shortstack.com, they build great pages for free
-Facebook registration box, set it up on your blog/website and facebook page, it automatically saves there name and email
-to promote something important on Facebook, consider paying Facebook to promote your event to increase your reach to all your "likes"
-consider target advertising on Facebook

What do you think? Are you doing any of these things on your Facebook?

Presented by Chris Smith, Chief Evangelist & Contributing Editor, follow Chris on Twitter @Chris_Smith & @InmanNext

Aleks

Agent Reboot-Content Strategy


Here are my notes from the next seminar at Agent Reboot.

What's your content strategy?

-it's being consistent and having targeted messages
-create a buyer/ seller persona to help target your content
-without a strategy you are just throwing something against the wall and seeing if it sticks
-create 30 days of content at once
-separate your content into headings to help you think of content that is relevant, for example:
Local real estate
National real estate
Local and community
Personal interests
-it's ok to be human and inject your own personality into your posts

Tools to develop content
-Storify, use key words for relevant content
-Social mention, shows the strength of your conversation/content, sentiment, passion

Without a content strategy, people may not be listening to what you have to say or relate to what your saying!

Come back after lunch for more notes from Agent Reboot!

Presented by Tracy Weir, Chief Marketing & Sales Officer, follow Tracy on Twitter @tracyweir

Aleks

Agent Reboot-Tools from Google


Today is an exciting day of learning and sharing at Agent Reboot presented by Inman. I will be blogging live right here with all my notes from all the great and informative seminars.

First up is free tools from Google!

Chrome is the fastest browser, time to make the switch for all you Internet explorer users, that's including me!

Chrome as an app store, visit it and select everything you use, gmail, Facebook, hootsuite, twitter, etc so that they all show up on your dashboard and log you in when you use Chrome. This allows you to do everything from the browser bar without ever having to leave.

Plugin for Gmail-Rapportive
-recognizes who the email came from and shows you all their social feeds, great as a CRM

Wisestamp
Cleans up your email signature and shows a link to your latest Wordpress blog post

Google Drive
Get 5GB of storage for free
Like Dropbox but better
Can collaborate with others when creating a document

HowToGoMo.com
Rates your websites/blogs mobile friendliness, must rate 3 or higher to be deemed friendly
Google will remove websites that are not mobile friendly
Can pay for an ad space to have your phone number visible when people search keywords such as Real Estate, Realtor, Toronto, etc

Google Maps
You can embed google maps on your website so people can tour neighborhoods right on your site vs. visiting google maps
Keeps them on your website/blog longer

Google analytics
Use it to track everything that goes on, on your website/blog
If you're not using it, you might as well shut down your site

Goo•gl
Use this to shorten your links
When you post on any social media outlet it shows you in real time how many people are clicking on it

Google keyword
Gives you awareness of the most popular key words people are searching
This way you know which domain name to buy or which key words to use on your blog post

Google Ads
Totally worth the money
Higher conversion rates

Hope you enjoyed my notes and stay tuned for more blog posts today!

Presented by Chris Smith, Chief Evangelist & Contributing Editor, follow Chris on Twitter @Chris_Smith & @InmanNext

Aleks

6.26.2012

The Stockyards Plaza

I have some exciting news for all you West Torontonians, there is a new Rio Can retail plaza being built on the corner of Keele and St. Clair. For those of you who live nearby have probably already seen the construction that has been happening for a few months now, but it's still exciting and noteworthy as we definitely do not have very many plazas like this in Toronto.


The new retail plaza will have 600,000 square feet of absolute retail goodness! Here are just a few of the stores on the roster:
  • Target
  • Michaels
  • Marshalls
  • Home Sense
  • Best Buy
  • Petsmart
  • Old Navy
  • Bulk Barn
  • Dollarama
  • The Children's Place
  • Bouclair Home
  • The Shoe Company


Can you say amazing? It's your one stop shop! I couldn't be more excited for the Home Sense, Bouclair and Marshalls to open. The unfortunate thing is the plaza won't be ready until Spring 2014, sigh!




By the way, did I mention that just right across the street from this new plaza is a Canadian Tire, Home Depot, Rona and Future Shop? It's totally my dream square!

For leasing information, you can call 416-255-5590, I think it will be a gold mine for businesses.

In the meantime, which store are you most excited about?

Aleks

6.25.2012

New Mortgage Rules



I'm probably the last person to do a blog post about the new mortgage rules taking into effect in Canada, considering the news was announced last Thursday morning, but here's my summary and take on it for what it's worth! By the way, does it count if I tweeted about it Thursday morning?

The new rules are as follows:

  • CMHC will only insure mortgages with a purchase price under $1 million
  • Maximum gross debt service ratio (GDS) will be capped at 39% (previously there was no maximum with credit scores over 680) and maximum total debt service ratio (TDS) is at 44%, which remains unchanged
  • When refinancing your home, maximum equity one can take out is 80%, reduced from 85%
  • Amortization is being cut from 30 years to 25 years on all new high ratio mortgages (mortgages with less then 20% down payment)
A few key points:
  • Most people who buy $1 million plus homes usually put 20% down anyway, it's scary allowing people to purchase million dollar homes with only 5% down
  • Changes to take effect July 9, 2012
  • For anyone who has received a mortgage approval with CMHC and is not closing before July 9, 2012, the 30 year amortization will still be honoured
  • For anyone receiving a new mortgage approval from now until July 9,2012 will still be able to receive the 30 year amortization
  • For anyone renewing their mortgage term, you will be able to receive the same amortization as you currently have, provided the loan/mortgage amount doesn't change. (This is a general statement and each situation should be checked with your individual lender)
  • You can still get a 30 year amortization period so long as you put down 20% or more
So what does this all mean? Was it the government's way to increase interest rates without actually increasing interest rates, because of a struggling world economy? Was it a way to cool down the already cooling housing market, especially in Toronto? Everyone has an opinion of the "whys" and I'm no different.

I have very mixed feelings, on the one hand, I feel like our government is being proactive and involved in preventing a housing crash similar to the USA, but on the other hand, I feel like these new rules may not be the right steps in preventing a housing crash. Tim Hockey, head of retail banking for the Toronto-Dominion Bank (TD) said,

"The government's moves take direct aim at the issue and they should have a substantial moderating effect on the growth of  Canadians debt level"

Direct aim? I don't think so! I believe the more direct aim should be taken at people's credit card and unsecured debt which is sky high. Companies are allowed to charge upwards of 30% interest on loans such as credit cards and it's very simple for the average person to apply and receive. There should be some government legislation on the qualification needed (not just over the phone application) and on the interest rates charged. Where's a cap for that? Credit card companies are allowed to take your interest rate from 11% to 30% overnight. I guess banks would loose too much money in that scenario, which is the bread and butter of their business.

Let's talk about the refinancing aspect. You are only allowed to refinance your home up to 80% of it's value as per the new rules, down from 85%. Most people I know that refinance their mortgage and tap into their hard earned equity, do so to pay off those high interest debts. This will still be allowed, but for a lower amount. So basically the government is restricting us from getting a low interest loan (refinancing our mortgage) to let us hold onto that high interest debt for that much longer, how will this save us money? It sounds like the only winner here again is the banks. Don't get my wrong, we shouldn't be able to refinance our homes for a full 100%, but I think at 85% we were sitting very healthy and comfortable.

Lastly, how about the new amortization being knocked back down to 25 years? This will drastically affect first time buyers. Let's do a quick calculation:
Purchase Price: $350,000
Down payment: $17,500 (5% minimum needed)
Interest rate: 3%
Monthly payment 30 year amortization: $1,439.76
Monthly payment 25 year amortization: $1,616.81
That's a difference of $177.05 per month, $2,124.60 a year
It may not seem like a lot, but for a first time buyer that is pretty huge! That equals to a couple of utility payments per month. It also allows buyers to buy less house in Toronto's market where the average price in the GTA stood at $516,834 during the 1st 14 days of June 2012. Honestly, if Jim Flaherty took a look at the market especially in Toronto, where he says is one of the cities that cause him great concern, the market has already cooled down, this was not needed, same goes for Vancouver. Talk about bad timing, if Jim Flaherty was going to step in and make this change, it should have been done months ago. Why damper an already cooling market and worry Canadians in the process?

You can slice this scenario in so many ways, good or bad. Right now the only thing we can do is wait and see what happens in the next few weeks. Rules are rules for a reason and I hope this move keeps strengthen our Canadian economy.

What do you think?

Also stay tuned for a more in depth analysis of how this will affect buyers and sellers.

Aleks
***Image via Your Money***

6.22.2012

Sneak Peek Fridays

I'm starting a new thing on my blog, every Friday.....I'll be listing all the open houses happening for the upcoming weekend in the Dovercourt-Wallace-Emerson-Junction area in Toronto. So make sure to pop by for a visit every Friday to get your fix!

For more information on any of these homes, shoot me an email (oleksaka@gmail.com) and I'll be more then happy to send you the complete listing.

Also if you would like neighbourhood stats emailed to you on a monthly basis for the Dovercourt-Wallace-Emerson-Junction neighbourhoods, please go to http://www.torontoweststats.com/ to get yourself on the list!



Saturday June 23, 2012:

172 Indian Road Cres $759,000
2:00pm-4:00pm
MLS# W2387020

371 Wallace Ave Suite #26 $525,000
2:00pm-4:00pm
MLS# W2393761

371 Wallace Ave Suite# 1 $299,000
2:00pm-4:00pm
MLS# W2382744

20 Elsie Lane Suite #218
1:00pm-4:00pm
MLS# W2397206

12 Abbott Ave $829,000
2:00pm-4:00pm
MLS# W2395722

148B Hallam St $799,900
2:00pm-4:00pm
MLS# W2370140

16 Jerome St $649,000
2:00pm-4:00pm
MLS# W2396377

327 Indian Road Cres $599,000
2:00pm-4:00pm
MLS# W2391600

230 Emerson Ave $584,900
2:00pm-4:00pm
MLS# W2383510

Sunday June 24, 2012:

371 Wallace Ave Suite #26 $525,000
2:00pm-4:00pm
MLS# W2393761

20 Elsie Lane Suite #218
1:00pm-4:00pm
MLS# W2397206

12 Abbott Ave $829,000
2:00pm-4:00pm
MLS# W2395722

16 Jerome St $649,000
2:00pm-4:00pm
MLS# W2396377

327 Indian Road Cres $599,000
2:00pm-4:00pm
MLS# W2391600

230 Emerson Ave $584,900
2:00pm-4:00pm
MLS# W2383510

Enjoy and have a great weekend everybody, happy house hunting!

Aleks
***Image via Tekarts***

6.21.2012

Cool Homes: School House Turned Home

Imagine turning an old school house into your home? Well that's exactly what this couple did in Lincoln Park, Chicago to a century old school house. Not only is this home pretty cool, but it has many green concepts to it such as a geothermal system to heat the home during the cold Chicago winters. Some other cool features of the home are the 9 skylights scattered throughout to bring ample lighting into the home, a live edge kitchen counter top with frameless cabinets that blend into the wood interiors, a large mud room for this family of 7 (mom and dad plus 5 kids) and 3 washers and dryers! What I love most about this house is the exposed timber floor joists that were uncovered, as well as the flooring planks, counter tops, benches and ceiling treatments which were all made using salvaged wood from the basement and roof.

This home has 6 bedrooms, 2.5 washrooms and 8,500 sq ft of coolness, take a look:
Contemporary Exterior design by Chicago Architect Sullivan, Goulette & Wilson Ltd. Architects

What do you think?

If you have a cool space or uniquely decorated place that you would like me to feature, make sure to contact me!
Aleks
***Images via Houzz***

6.20.2012

Realtor vs. DIY

When making the big decision to sell your home, do you hire a Realtor, a discount brokerage or do it yourself? Find out in my latest guest blog post for RateHub, all you have to do is click here
Also, just in case you missed RateHub's guest blog post about social media and mortgages, then all you have to do is click here.

It's that easy!
Aleks

6.19.2012

Keeping Your Home Staged

Photobucket
Christina Thurston, owner of The Staging Group is back again for our staging series. This will be Christina's 4th blog post here. Just in case you missed her other posts, here they are all in order:

  • What The Staging Group can do for you, click here
  • Why Should You Stage, click here
  • Staging: Now What, click here
I know, I make things pretty easy around here. Anyway, now that you're up to speed, take it away Christina........

Hello Again,

In my last blog I explained what the first steps after you have decided to stage your house.  Here are a few things as a reminder to consider when hiring a Stager:

·         You are going to want to do some research to make sure that you are working with a qualified stager, someone professionally trained in the area of staging.  Remember, staging isn’t just decorating and de-cluttering, so it’s important to ensure that the person you are working with understands real estate and the basics of home renovations as well.  Be sure to ask for photos of their previous work as well as references.

·         Once you have decided on who you would like to work with, schedule a consultation.  My consultations take approximately 2 hours.  We discuss your timeline, your goals and your budget.  After doing a thorough walk through of the property, you will receive a detailed list of items that need to be addressed prior to staging.  I will then put together 2 to 3 quotes for staging that address all necessary items and keeps in line with your goals and budget.
Ok, so now your house is staged and looks awesome!  How on earth to do you keep up the look of a model home and live at the same time?  Well, I have to say, the best part about staging is that it can help you sell your house much faster than unstaged.  Therefore, you may not need to keep up this look for long at all.  But in the meantime while you do have people coming to view your property, here are couple of tips to help you out.

Daily tasks: open all blinds, tuck away any dirty laundry (no one and I mean NO ONE wants to see dirty laundry at your house if they are considering buying it) and make sure that there are no dirty dishes in the sink.

Every couple of days: general tidy (picking up any odds and ends that may be starting to accumulate).

Weekly tasks: dust, sweep and vacuum. 

When staging with me, I will provide you with many more tips and loads of hints as to how you can keep the model look!  In addition to this, I will also provide you with tips for preparing to move.

As always, thanks for reading!

Christina Thurston
For more information about what The Staging Group can do for you, please visit them at http://www.thestaginggroup.ca/ or email Christina at christina@thestaginggroup.ca. You can also follow The Staging Group on Twitter @thestaging group and like them on Facebook.

Don't forget Christina is offering a FREE consultation to all my clients, provided that you use her service, how amazing?

In the meantime, what do you think about this staging series? Christina and I would love to hear your feedback!

Aleks

6.18.2012

Monthly Newsletter: June


I'm back from vacation and although it's always sad to see it end, I'm glad to be back to work and blogging! May was a really busy month for me as I was rushing to finish my 4th renovation project, which was also featured on Design Sponge, hence the lateness of this newsletter. But better late then never, so let's review the Toronto real estate numbers for May as well as the first 14 days of June 2012.



May 2012 from TREB's report:

  • 10,850 transactions reported through the MLS for May 2012, up 11% from May 2011
  • Average price in the GTA.....$516,787, up 6.5% from the same time last year
  • Average price in the "416" area....$568,768, up 5.9% from May 2011
The biggest sales growth, believe it or not, was in the "905" area. The sales amounted to 6,720 transactions for the month of May 2012, which is a substantial amount, especially when compared to the "416" area which came in at 4,130 transactions for May 2012. There definitely was a shift in May as Toronto prices continued to rise higher and higher, making the "905" look more affordable and better bang for your buck in terms of lot and home size. Also, a recent poll suggested that not only have the lower prices pushed the attention and shift to the "905" region, but the Toronto Land Transfer tax has buyers looking outside of Toronto, said TREB president Richard Silver. You can send a big "thank you" to our mayor Rob Ford, who is still yet to abolish this tax as he promised in his campaign.

Another interesting piece of news from this report was that listings were up substantially when compared to May 2011. We haven't really seen this in the Toronto real estate market for almost 2 years now! Listings rose by more then 20% to 19,177 when compared to a year-over-year basis, said Jason Mercer, TREB's senior manager of market analysis. If new listings continue to grow at this pace, the remaining half of the year will see prices at a more moderate growth rate, which is great news for buyers!

Here's a video with further analysis for the May 2012 market and the remaining year:


We are not done yet! Now that we're up to speed on the May Toronto real estate market numbers, let's look at the numbers during the first 14 days of June 2012 from TREB's report:

  • 4,597 transactions reported through the MLS, results that were on par with June 2011
  • Average price in the GTA....$516,834, up over 8% when compared to the same time last year
  • Average price in the "416" area....$566,527, up over 9% when compared to the first 14 days of June 2011
Listings continued to rise, a trend we observed in May and were up by 16% to 8,382 when compared on a year-over-year basis. What does this mean for the Toronto real estate market going into the second half of the year? Will prices finally moderate after almost 2 years of exceptional price growth and low inventory? At this pace, that will be the case, giving buyers more variety and less pressure. Jason Mercer, TREB's senior manager of market analysis said the following:

"The annual rate of price growth remains very high in the GTA. Increased listings will result in more balanced market conditions over the next year, but it will take some time before price growth will moderate to a more sustainable pace. Right now, months of inventory remains very low from a historic perspective and will likely not climb back to the pre-recession norm until 2013"

Definitely some food for thought, and definitely not anywhere near the doom and gloom the media has been spewing for the last year. The pressure on Toronto prices and inventory will be further pushed by our beloved Toronto Land Transfer Tax, which I will make mention of, once again. A recent poll suggested that 3/4  of people in Toronto and surrounding "905" areas who are planning to move in the next 2 years said they would be more enticed to move outside of the Toronto area due to the extra associated costs with the Toronto Land Transfer Tax, said TREB president, Richard Silver. Do you agree? Are you one of the 3/4 of people in the same boat? Or it is worth it to pay a few thousand dollars more in a real estate transaction for the convenience of living closer to work, the arts, entertainment and culture that Toronto has to offer versus wasting your time and gas in a car traveling 2 hours on average each day. I know my answer is hell ya, but what about you?

Well, that's all folks, let me know your thoughts!
Aleks
***Image via Top News***

6.08.2012

Design Sponge + Vacay Alert

I have some very exciting news to share, remember my 4th renovation project that I blogged about here earlier this week? Not only did it get featured on one of Toronto's top blogs, Eat.Live.Shop, as if that wasn't an honour enough, it was also featured on Design Sponge! I feel so honoured and grateful and feel all of my hard work as paid off on this renovation.

To view the full post on Eat.Live.Shop, just click here
To view the full post on Design Sponge, just click here

On a further exciting note, I will be away on vacation for the next 10 days, which means a vacay from blogging, something I will truly miss! Make sure you don't stray too far, as there are lots of great posts to come when I return. In the meantime, here are some lovely pictures of where I'm headed....French Riviera

First stop....Cannes




Second stop....Monte Carlo


See you all here when I get back, I promise to have a ton of pictures!
Aleks
***Images via Best Beaches & NJ Charters***

6.06.2012

Development at 299 Campbell Ave

As if the Junction Triangle is not experiencing enough revitalization and redevelopment, there might be one more project to add to the roster. In case you're not familiar with the neighbourhood or projects happening, I'll briefly fill you in. There is the Cornerstone Lofts that will be located in the church at Perth and Wallace as well as a new building and there is the Automotive Development Project, starting with The Sterling Lofts. Also, just to the east of the Junction Triangle, on the corner of Lansdowne and Dupont, is a huge development happening of new condo buildings, townhouses, hard lofts and a Metro. It's only a matter of time before a Starbucks shows up, and we all know what that means.

So here is the latest on the development proposal of 299 Campbell Ave (corner of Dupont Ave), please keep in mind that no plans have been submitted to the City, this was just a meeting with the developer and the residents:
  • mixed-used commercial and residential building
  • podium of 6 storeys, step up to 8 storeys in the back and further up and back to 18 storeys
  • mix of single, one, two and 3 bedroom units
  • 2 levels of retail/commercial & office space
  • 14 live/work units along Campbell Ave
  • 3 levels of underground parking
  • about 34,000 sq ft of commercial
  • about 22,000 sq ft of office/employment space
  • 12,000 sq ft of retail
  • 225,000 sq ft of residential space
  • Developer is TAS Design Build
  • Architect is Stephen Teeple
  • Construction to ideally start 24-36 months from now
I couldn't be more excited about all the developments as I live in the area and I'm totally up for the improvement. It helps everyone in the neighbourhood by bringing up property value, creating conveniences within the neighbourhood, bringing the community together and giving money back to local businesses.

I will be monitoring this proposal and project closely and keep you all updated with any new developments.

In the meantime, here are some renderings of the project.....


 Preliminary Site Plan

Preliminary Context Plan

What do you think? Are you a resident of the Junction Triangle and feel this project will be good for our neighbourhood? Would love to hear from you!

Aleks
***Information and pictures via Junction Triangle***

6.04.2012

Social Media & Mortgages

Brennan Valenzuela from RateHub is back this month for his guest post. In case you're not up to speed, Brennan and I decided to swap articles once a month on each other's blogs. If you missed his last post, no worries, just click here and if you missed mine, just click here. Now that you're up to speed, Brennan will be discussing the importance of the internet and social media for mortgage shoppers, how appropriate!

Take it away Brennan........

The internet is one of the most important communication tools on the planet. It plays a large role in how we discover, research and share information.  And it’s usage is growing at a phenomenal rate. One “internet minute” yields:
·         6 million views on Facebook
·         2 million search queries on Google
·         1.3 million videos watched on YouTube
·         100,000 new Tweets on Twitter
Social media is increasing the rate at which information is shared and now more than ever, consumers are spending more time visiting and engaging on social networks. This is no different for the mortgage industry.
According to the annual CMHC Mortgage Consumer Survey, seven in ten mortgage consumers use online sources, with an astonishing one in three relying solely on the internet to source their mortgage information.



Facebook is the most popular social media platform among mortgage consumers. In fact, social media for first-time home buyers  is an important aspect of their mortgage process. Two years ago, only 3% of first-time buyers used social media for their mortgage needs; however, today the number of users increased to 20%, or one in five first-time home buyers. Even more interesting is that 43% of social media users engaged in interaction to solicit a mortgage opinion.
Home buyers are not only using the internet to feed their mortgage queries, but to also improve their financial literacy. About four in ten recent buyers did a financial self-assessment online. Even more impressive, over 80% of those people felt they had a better understanding of their affordability and the mortgage options available to them after taking the online assessment.
Examining what mortgage consumers search for reveals what’s truly important to them. It’s no coincidence that the most searched topic was current interest rates as consumers look to acquire the best mortgage rate. Other popular search topics included mortgage options, mortgage calculators and general mortgage information.
The mortgage industry can seem complex to the average home buyer, but by using the internet, mortgage education is only a few clicks away. As social media flourishes, its popularity as a resource will grow among Canadian home buyers too.
The following article was written by Brennan Valenzuela for Ratehub.ca, a mortgage rate comparison website that is dedicated to helping and educating first-time home buyers.
Thanks Brennan, that was really an eye opener! Are you surprised at the facts? Do you begin your mortgage search online first? Brennan and I would love to hear from you!
For more information make sure to follow RateHub on Twitter @RateHub_Canada and like them on Facebook
See you next month Brennan!
Aleks

6.01.2012

4th Project

Today's post will encompass 3 things; Cool Homes (is it wrong thinking your own home is cool?), my featured listing and a before and after of my home renovation. This renovation is my 4th one and my 2nd one in the Junction Triangle in Toronto and it was definitely challenging at times. Lot's of hard work, sweat and tears went into this project, more so then others and I couldn't be more excited that it's finally done. I would call this project my labour of love/hate. Lot's of valuable lessons were learned along the way, but I'll save those for another post. In the meantime, here are the before and afters.........

Before...Exterior
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After...Exterior
Before...Entryway, Living Room and Dining Room
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After...Entryway, Living Room and Dining Room

































Whole main floor gutted and open!

Before...Kitchen 
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After...Kitchen

Before...Extension/Mud Room
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After...Extension/Mud Room
Before...Basement
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After...Basement
Before...Basement Bathroom
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After...Basement Bathroom
Before...Main Washroom
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After...Main Washroom
Before...Upstairs Hallway
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After...Upstairs Hallway




































Before...3rd Bedroom
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After...3rd Bedroom
Before...2nd Bedroom
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After...2nd Bedroom
Before...Master Bedroom
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After...Master Bedroom






































I will make one comment regarding the master bedroom as you can't really tell from the pictures, I vaulted my ceiling in this bedroom, so it went from a 9 ft ceiling to a 16 ft ceiling!!!!

Before...Backyard
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After...Backyard

Here is a video of my home with additional pictures:


For more information on my home, click here.

All photographs and tours done by the fabulous Joseph K Muscat for VentureHomes.ca

More details regarding all the renovations to follow in future posts. In the meantime, what do you think?

Aleks

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